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Your Marketing Program for Your Home  There are three things that are usually necessary in order to successfully sell a property: 1. Pricing. Your home must be competitively priced. The asking price must not be too low of course. You want to get the best possible price. On the other hand, if the asking price is too high, you run the risk of putting buyers off who might otherwise be interested in your property. Over time your property could then become "stale", and become more difficult to sell than when it is first on the market. 2. Presentation. Presentation is important. You want to make your property look as good as it can. Cosmetic improvements can make a big difference in how much you get for your property and how quickly it sells. This also includes how easy it is to show. 3. Marketing. The more people know that your property is for sale, and what it has to offer, the greater the chance of it selling for a better price and more quickly. We are on the search for that one buyer who will pay you at the top of the market. We don't know where that buyer will come from, but we won't to be sure that we gave him or her the opportunity to know your property was for sale. It is important that the marketing includes both the internet, now used by more than 80% of the public in finding a property, as well as print media. In addition, it must also be marketed to other realtors by your listing agent, because they also have potential buyers for your property. This is often overlooked by many real estate agents. In marketing your property we will tailor your marketing program to what you are trying to achieve. We are committed to offering all our sellers the opportunity to reach the broadest spectrum of potential buyers. To assure you that your property is marketed to its fullest potential and to obtain the highest possible market value, the following will be completed:
Here is what we do to cover the above-mentioned three areas:
Consider your goals--what you want to accomplish and by when Prepare a Comparative Market Analysis (CMA) to establish fair market value based on your goals. Establish a likely selling range for your property based on your time frame Prepare and sign listing contract Photograph property. Top quality photographs. The more the better. Prepare marketing copy. Include all features and benefits. "The more you tell, the more you sell." Upload listing to local MLS databases Place 'For Sale' sign on property Place lock box on property, if needed Notify the local Agents of this new listing either by email Include the property on the 'caravan', the tour of listings by other Realtors Include property as Featured Property on Realtor.com. This includes a Featured Home spot where you will be one of a maximum of 4 ads in the particular zip code, causing your property views to triple. In addition my listings are all Showcase meaning that you will have up to 6 photos of your property as well as a full text description, catchy headings and a scrolling text. With the internet producing more buyer enquiries than print advertising, this is an essential enhancement. You listing will also receive priority in the search rankings within Realtor.com. Include property as Featured Property on our team website Send out listing to Homecaster database-more than 1,100 clients Upload listing to other Internet databases such as HarmonHomes.com, Microsoft HomeAdvisor, Homes.com, Yahoo Classified, Craig's List and Bargain.com Phone or email all potential buyers with details of listing Schedule print advertising throughout marketing period Verbally promote the property to other Realtors as opportunity offers Give verbal progress reports to seller on demand
Send copies of advertising to seller Review marketing activities with owner Pre-qualify potential buyers Present and discuss all offers on property with you. Negotiate the transaction with other agent. Ensure negotiations give you maximum opportunity to maximum price and favorable terms. Ensure contract offers you maximum legal protection Monitor deadlines of contract during escrow process Finalize the closing
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First Time Buyers >Preferences of Buyers
Although every purchase of a home involves a degree of compromise, the process begins with the buyer's preferences. When you are working with a real estate agent, it is important that you give your agent a clear idea which of your criteria are flexible and which items you really must have in your new home.
If you prefer a specific location, for example, discuss why you want to live in that neighborhood. The agent might be able to suggest alternatives areas which offer the same amenities or convenience to your office. How important is size? Do you really need four bedrooms or would three bedrooms work, if there is a den for your home office? How much are you willing to correct with redecorating or remodeling? Are you willing to expand your price range by using an adjustable rate mortgage to increase your buying power?
The agent will ask you a lot of questions so that they can use your time most efficiently by showing you houses that meet your criterion as a buyer.
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| Q |
In what real estate market are more than 90 percent of home sales cash transactions?
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| A |
Palm Beach, home to princes, politicians, and CEOs, has homes from 2,000 sq.ft. condos to 56,000 sq.ft. estates. |
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